The Selling Point Podcast
The Selling Point Podcast helps CEOs and business owners cut through the noise and finally get sales leadership that works. Hosted by Anthony Nicks, Founder and CEO of Transformative Sales Systems, this show delivers straight talk about sales performance, leadership, and the real issues keeping your revenue stuck. Each episode gives you practical strategies you can use immediately, backed by decades of experience leading sales teams and transforming underperforming sales organizations. If you're tired of guesswork and want to build a sales engine that actually grows your business, you're in the right place.
The Selling Point Podcast
S2:E5 - Year-End Sales Reset: How CEOs Should Talk with Their Sales Team About Performance
Your year-end sales conversation is one of the most important leadership moments you have all year and most CEOs waste it.
In this episode of The Selling Point Podcast, Anthony Nicks breaks down how CEOs and owners of small and mid-sized B2B companies should talk with their sales team about performance at year end so that next year actually looks different.
This is not about pep talks.
This is about leadership, clarity, and systems.
You will learn:
- Why most year-end sales conversations miss the mark
- How to be honest about performance without destroying morale
- Why focusing only on results guarantees more of the same
- How to reset standards around process, pipeline, and CRM
- Where most sales teams quietly lose leverage
- How Fractional Sales Management turns a reset into real execution
If your sales performance has felt inconsistent, reactive, or overly dependent on last-minute heroics, this episode will show you how to reset expectations and build momentum the right way.
This is the sales reset conversation every CEO needs to lead correctly.
Ready to move beyond year-end speeches and actually change how sales is led in your company?
Schedule a time to discuss.
https://transformativesalessystems.com/sales-leadership/
https://transformativesalessystems.com/
Straight talk for CEOs and business owners who want a sales engine that works.
